Digital frenzy follows Black Friday with biggest e-commerce day ever, driven by tech and apparel discounts.
New York, NY – Adobe Analytics reported $12.5 billion in U.S. online sales on November 30, 2025, for Cyber Monday, surpassing 2024’s $11.8 billion. The surge, fueled by mobile shopping and AI recommendations, capped a holiday weekend totaling $38 billion digitally. Retailers confirmed the figures in morning updates.
What Happened?
Sales peaked at $15.7 million per minute around noon ET, with Amazon and Walmart leading. Early reports highlight 8.5% growth, with categories like electronics up 12%. Witnesses to flash sales described sites crashing under traffic.
No major cyber incidents reported.
Official Statements / Reactions
Adobe’s Vivek Bhardwaj said, “Consumers empowered by tech – record broken,” per release. NRF’s Phil Rist noted, “Mobile drove 55% of buys.” Small businesses praised exposure; FedEx warned of shipping delays.
Why This Matters
E-commerce fuels 15% of retail GDP; this boosts forecasts to $950 billion holiday spend. For consumers, savings amid 3% inflation; jobs add 800K seasonal. Globally, it signals U.S. consumer strength.
Background / Context
Cyber Monday coined in 2005; 2024 set $11.8B bar. Post-pandemic shift to online persists, with AI personalization key. Tariffs loom for 2026.
Current Situation / What’s Next
Returns policy tweaks announced; shipping peaks December 5. Q4 earnings eyed.
Watch Super Saturday sales.
Conclusion
Cyber Monday thrives digitally. As Bhardwaj said, “Innovation wins.” Shop wisely ahead.